The UN «Yearbook of Global Climate Action 2019» includes a few pages on positive climate initiatives. We believe that such initiatives merit a global platform fully dedicated to sharing and promoting innovative solutions, positive actions and best practices. To enable politicians, public authorities, civil society, researchers and private companies around the world to take action. Positive actions and real solutions inspire! They show that change is possible. Climate change concerns us all, wherever we live on this planet. During 24 hours a great number of positive actions and concrete solutions to solve climate related challenges will be presented by researchers, university spin-offs, start ups, innovators and established companies at press clubs around the world. Without implementation even the best solutions are just good ideas.
On 23 October – the eve of Climate Action Day – the first ever 24h non-stop press conference will take place at locations around the world. The kick-off will take place with EU officials at the Press Club Brussels Europe just before midnight the previous day. The first press conference will be held at 11:00 local time at the National Press Club of New Zealand in Wellington. This first conference on climate innovations from New Zealand will be introduced by Prime Minister Jacinda Ardern. One hour later, Vanuatu will take over with a press conference from Port-Villa. From there, press conferences will follow in different time zones all along the 23rd of October at press clubs in Canberra, Tokyo, Seoul and many more of our global network of 120+ press clubs.
World Wide Audience: the press conferences will be attended in person or online by journalists (23.000+ journalists affiliated with the 120+ press clubs word wide), researchers and experts from the 800+ international organisations dealing with climate change and environmental challenges, public authorities, civil society actors, climate experts, interested people, business leaders and investors. Online Visibility: each press conference will be live streamed to the WPCA4C website. The video streams will remain accessible on our website after the event. Condensed: each press conference lasts one hour and will present one or several innovations. Topics: energy, transport, health, waste, agriculture, food, tourism, pollution, soil, water, finance, urban development and other climate related subjects. Free Access: attendance of the press conferences is free of charge at participating press clubs or online via the free live streaming of each press conference. Interactive: online social media channels allow to interact in real time with the debates and those presenting at the press conferences.
GLOBAL REACH
By participating in one of the press conferences you will reach interested parties around the world. Potential clients, partners, endorsers, prescribers and investors who may be thousands of km away can follow your presentation live from wherever they are.
MEDIA IMPACT
120+ press clubs around the world are invited to partner with the World Press Clubs Alliance for Climate as communication partners and media hubs. This means that your innovation is brought to the attention of their 23.000+ affiliated journalists.
NEW OPPORTUNITIES
Your presentation will reach people from other areas of expertise, needs and geographical locations who will be inspired by your solution or its possible adaptation to their realities and challenges. This greatly increases the potential impact and market potential of your innovation.
CIVIL SOCIETY
The 800+ main international climate and environmental organisations around the world are invited to partner with the World Press Clubs Alliance for Climate. Your innovation reaches those actors that are working day in day out on the ground in need of practical solutions to face climate change and environmental challenges.
EFFICIENCY
A minimum investment of your time and resources secures you the attention of an interested audience world wide who will see you as a reference and thought leader.
POSITIVE
No theoretical debates or doom and gloom speeches. The spotlight is on innovations and solutions that have demonstrated their effectiveness in solving real climate related challenges.
INSPIRING
Mankind thrives under pressure – it pushes us to use our fabulous capacity for innovation and creativity. By stimulating collaboration and communication, new solutions can be replicated and implemented at unprecedented speed. Worldwide!
ACTIONABLE
Every press conference will conclude with practical and concrete recommendations on how the positive impact of the presented solutions can be increased and replicated worldwide. For each conference the contact details of the presenting experts, innovators and solution providers will be given to facilitate direct contact and follow up.
CO2-NEUTRAL
Speakers, experts, panellists, journalists and participants will not travel around the world to meet at a single location. The decentralised multiple locations facilitate participation from around the world without the negative impact and pollution of long distance travel. RECORD-BREAKING EVENT
This is the world’s longest press conference, lasting 24 hours. It is also the first ever press conference held consecutively in multiple locations around the globe. Is this important? Not necessarily, but it does help to get people’s attention!
From 1 September 2020 onwards, the international press agencies and our media partners will launch a comprehensive media coverage of the initiative together with the social media activities of each of the 120 press club and their affiliated journalists. The continuous streaming of all the press conferences during 24 hours ensures a complete and uninterrupted visibility around the world. After the 24 hours event has finished, all press conferences will remain accessible for viewing on the World Press Clubs Alliance for Climate communication hub. The final report with the recommendations and contact details of all the presented innovations and solutions will be presented to the European Commission officials in Brussels, to the COP Bureau of the United Nations Framework Convention on Climate Change and made available to all the partners, press clubs, journalists and international organisations working on climate change and environmental challenges.
Press clubs are forums for meetings and networking within a community. Today, more than 120 press clubs are active around the world, organised in five federations: Overseas Press Club of America, Federation of European Press Clubs, ACP Press Clubs Federation, International Association of Press Clubs and the Asia Pacific Press Clubs Association.
The Press Club Brussels Europe (PCBE) is a joint initiative of the associations of international journalists based in Brussels and the BrusselsCapital Region. It has close to 1.200 members and since its opening in 2010, over 3.500 events have been organised in the club.
On the global scene, the Press Club Brussels Europe acts as a hub to promote partnerships with other press clubs around the world. It was instrumental in founding the ACP Press Clubs Federation and the Western Balkans Press Clubs Federation. It currently holds the presidency of the European Federation of Press Clubs as well as the presidency of the IACP (International Association of Press Clubs) until mid-2020.
The current climate debates (and debacles) made us launch the World Press Clubs Alliance for Climate initiative. It is our way of harnessing the power of our networks and the media to raise awareness and contribute to finding and promoting real and disruptive solutions to our global climate challenges. We owe it to ourselves and our children. Will you join us?
